How Merchant Packaging uses cookies

What are cookies?

Cookies are small text files placed on your device. They help us remember your preferences, understand how visitors use the site, and deliver relevant communications.

Types of cookies we use

• Essential: Required for core site functionality such as page navigation.
• Performance: Help us measure traffic and optimize the marketing site.
• Marketing: Used for advertising and retargeting once you accept cookies.

Third-party services

When you accept cookies, we use the following third-party services to analyze website usage and deliver targeted advertising:

Google Analytics

Google Analytics uses cookies to collect information about how visitors use our website. This includes pages visited, time spent on pages, and the path taken through the site. We use this data to improve website performance and user experience.

Google Analytics cookies include:

• _ga: Used to distinguish users (expires after 2 years)
• _gid: Used to distinguish users (expires after 24 hours)
• _gat: Used to throttle request rate (expires after 1 minute)

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Meta Pixel (Facebook Pixel)

Meta Pixel uses cookies and similar technologies to track visitor actions on our website. This helps us measure the effectiveness of our advertising campaigns and deliver relevant ads to users on Facebook and Instagram.

Meta Pixel cookies include:

• _fbp: Used to deliver advertising to visitors on Facebook and Instagram (expires after 90 days)
• fr: Used to deliver, measure, and improve advertising relevance (expires after 90 days)

You can manage your Facebook ad preferences in your Facebook account settings.

Managing preferences

You can accept or decline non-essential cookies via the banner on our homepage. Clearing your browser cache will reset your preference and prompt the banner again.

To opt out of specific vendors, you can also visit the Network Advertising Initiative and Digital Advertising Alliance opt-out pages.

Contact

Questions? Email privacy@merchantpackaging.co.uk and we will respond within two business days.